I apologize for our technical problems. Tomorrow’s post will be delayed until 9:30 AM to allow people to catch up on today’s post.
*** News Flash ***
Next Monday, we will be hosting an open conference call with Daniel Young, President of Community Development for the Irvine Company. This is your opportunity to ask whatever questions you want answers to; it is an open and unscripted call.
Perhaps you could ask about…
When the Irvine Company sold its first phase of Woodbury East, they reset the price structure for all of Woodbury. What are the impacts?
Asking Price: $515,000
Address: 91 Mission Irvine, CA 92620
{book7}
I am unwritten, can’t read my mind, I’m undefined
I’m just beginning, the pen’s in my hand, ending unplanned
Staring at the blank page before you
Open up the dirty window
Let the sun illuminate the words that you could not find
Unwritten — Natasha Bedingfield
When the Irvine Company set pricing in Woodbury east at $280/SF to $295/SF, they effectively reset property values all over Woodbury to a lower value. Why would someone buy a resale for $350/SF when they can get new across the street 25% cheaper?
Obviously, the Irvine Company wants to maintain resale prices at the highest value possible. People are choosing between new and resale, and although resale commands a premium, 10% is about as far as they can reasonably hope to stretch it. The higher the value in resale properties, the greater the revenue for the Irvine Company when they sell New.
So why did they price New so far below comps on nearby resales?
Short term impacts on the market are not their overriding concern. They must establish a pattern of brisk sales at increasing prices in order to keep sales momentum throughout the project. People must not believe they can wait for lower prices, or they will.
In the short term, pricing New properties so low will disrupt the market, but they will steadily raise their prices (to the degree that the market will allow), and fight against the current of the receding tide. They may fight languishing sales at the end of the buildout, but it will not be as problematic as the total freeze on new sales in Woodbury or Portola Springs. Momentum there is zero.
I think The Irvine Company is taking a wise course of action, and it will be a qualified success — it will be as successful as market conditions will allow. New will bottom before resale, but I still believe we have another leg down to revalue the market. I may be wrong.
Is this The Irvine Company calling the bottom? Creating the bottom through force-of-will? They sure hope so….
Asking Price: $515,000
Income Requirement: $128,750
Downpayment Needed: $103,000
Purchase Price: $685,000
Purchase Date: 12/27/2005
Address: 91 Mission Irvine, CA 92620
Beds: | 2 |
Baths: | 3 |
Sq. Ft.: | 1,824 |
$/Sq. Ft.: | $282 |
Lot Size: | – |
Property Type: | Condominium |
Style: | Santa Barbara, Spanish |
Stories: | 2 |
Floor: | 1 |
View: | Park or Green Belt, Treetop |
Year Built: | 2005 |
Community: | Woodbury |
County: | Orange |
MLS#: | S578078 |
Source: | SoCalMLS |
Status: | Active |
On Redfin: | 33 days |
through a very cool passage that opens to a small private courtyard.
Downstairs has an office/den/study space and a powder room. Upstairs is
HUGE LOFT LIKE LIVING SPACE. Very open floorplan, with paver flooring,
arched transitions, sandstone fireplace surround, MORE GLASS THAN WALL
facing the outside. Off the kitchen is a long, large usable deck with
views of hills, trees and rooftops. MASTER BEDROOM,Master bath are
tastefully done LARGE WALK-IN closet. Unique double vanity bathroom
with pass through shower. Second bedroom is very large with a full bath
just outside door. Laundry is upstairs, in living area, big, cabinets.
Kitchen is very useable with GRANITE counter tops, warm dark wood
cabinets, under cabinet lighting, all the usual great stuff. Very TALL
CEILINGS, give this home a great feel. Carpet is rich and lush, high
quality upgrade. Fantastic Woodbury Location: walk to school, parks,
shopping and resort.
useable?
This was the least offensive use of ALL CAPS I have seen so far. At least the technique was used to emphasize some important items in the description.
This is one of those sad cases of lost equity. This property was purchased for $685,000, and the owner used a $548,000 first mortgage and a $137,000 downpayment. That money is gone and the owner’s credit is shot. What did this guy do wrong?
{book3}
Daniel Young, President of Community Development for the Irvine Company
Dan Young is president of Irvine Community Development Company LLC
(ICDC), an affiliate of the Irvine Company responsible for all
residential development on The Irvine Ranch®.
As president of ICDC, Mr. Young guides all facets of the Irvine
Company’s community master-planning and development process, which
began more than 45 years ago. From the villages of Woodbury, Northpark
and Woodbridge in Irvine, to the coastal communities of Crystal Cove
and Newport Coast, the residential communities on The Irvine Ranch have
won many national awards and are admired for their unique character and
livability.
Mr. Young came to the Irvine Company in November 1999, after a
20-year career as a real-estate developer and a consultant to the
industry. In his previous role with the Irvine Company, he served as
executive vice president of Entitlement and Public Affairs, overseeing
the company’s entitlement on The Irvine Ranch.
His community involvement includes 11 years on the Santa Ana City
Council, including eight years as mayor. In his official capacity as
mayor, Mr. Young also served on the board of directors of several
regional agencies, including the Metropolitan Water District and the
Orange County Transportation Authority.
Mr. Young received his bachelor’s degree from California State
University, Fullerton, and his master’s degree in public administration
from the University of Southern California.
The Irvine Company is a 140-year-old privately held company known
throughout the world as a best-of-class master planner and long-term
owner, investor and operator of a large and diversified real estate
portfolio. The company also is known as a steward of some of the most
beautiful, permanently preserved land in California. In addition to its
master-planned communities on The Irvine Ranch® in Orange County,
Calif., the company also is known for its portfolio of high-quality
investment properties — office, retail and apartment — it owns in San
Diego, Orange County, West Los Angeles and the Silicon Valley. The
company traces its roots to the 1860s with the assembly of The Irvine
Ranch from Mexican and Spanish land grants. The Irvine Company was
incorporated in 1894.