Category Archives: News

Bitter Buyers say William's Lyin'

Today was a beautiful, blue-sky kind of day, the kind of day that reminds me why I love Irvine so much. My little boy and I played for quite a while at “Bob the Builder Park” (aka, Colonel Bill Barber) as well as a small pocket park in Westpark. But first, on our way over to Bob the Builder park, I couldn’t resist making a short detour. I pulled into Columbus Grove and saw the line-up of protest signs along the main thoroughfare, Sweet Shade. I pulled up to the curb, put on my blinkers, gave my boy his Clifford Reading game on his Leapster, and chatted for a few minutes with homeowner Bob Spillar. He was sitting in a beach chair with, at the time I was there, two other men whom he identified as neighbors. I told Bob I was a blogger, writing for a blog on the local housing bubble, and Bob didn’t quite seem to get what I was referring to. (First clue, right? Too bad Bob hadn’t spent some time here, or over on

Ben’s housing bubble blog or on Rich’s site…) Bob was very eager to share his story with me. Here it is:

This is their second weekend protesting William Lyon Homes, Inc. He and 17 other buyers of Phase I Lantana homes plan on sticking it out for the foreseeable future, until Lyons makes appropriate restitution. They have clearance from the Irvine police to hold this protest; they are on public land and Lyon has no recourse to remove them. Bob said that Lyon has not tried to make them leave.

Mid-2005 Bob decided to buy one of the homes in Phase I. He closed in May 2006. He received lots of assurances from the salespeople that prices would not drop in future phases. He said that he feels “coerced, manipulated.” Bob acknowledges that he should not have signed the contract without reading it in its entirety (no kidding!), however he said the sales team promised him he didn’t have to do so. After the purchase, he and his 17 neighbors read “Addendum G” in their contracts which apparently states the standard legalese stuff about this written contract being the only legal agreement, that any verbal agreements not included in the contract would not be considered valid, etc.

So now, Lyon has dropped asking prices significantly in newer phases, and he and the neighbors are hoppin’ mad. Bob told me that he put 20% down when he purchased this home – he said that it was a requirement and you couldn’t buy the house from Lyon unless you put 20% down. (I don’t quite believe this could be true, however this is what he told me). He further told me that he took out a 100k second mortgage to pay for landscaping, etc., and that its rate is going to adjust in August and he is going to be forced to refinance in order to afford his payments. He believes that most of his neighbors also took out seconds that will be adjusting and they are all in the same boat. The whole “I put 20% down but took out a 100k second” just didn’t quite sit right with me, but I didn’t push it since my boy was itching to get going to the park!

He handed me a copy of the protest letter he and his neighbors wrote, letter to Lyons (new information: here’s the back of the petition)as well as a one-page flyer they are apparently giving to would-be new homebuyers who come to check out the models. Take a look: Experience the Lies

In their letter to Patrick McCabe, Project Manager for Lyon Homes in Newport Beach, the neighbors have this to say, “The undersigned phase I residents in the Lantana neighborhood are writing to you today to ask for your consideration to make things right…During the selling process, given the real estate market uncertainties, we had numerous conversations with the sale staff (Nancy, Jennifer, etc) about prices and we were reassured that the home purchase prices would remain stable throughout the development of our community. We believed in the community and you. We understand fluctuations and economics, but a $75,000-$200,000 price reduction? What does that say to your phase I buyers?…Given all the startup problems we endured through the first phase of development, we are asking for William Lyon to consider some type of compensation to all of us. Afterall, when we think of the sub-contractors and laborers that completed work; the quality was average at best. We trusted in you and now feel like we were misled and betrayed…”

So I asked Bob what exactly he wanted from Lyon. He stated that he does NOT want a “refund.” He wants Lyon to refinance the Phase I owners into lower-rate loans; he wants a “small stipend” and he wants free upgrades, retroactively. He said Lyon had already met with the protestors and informed them that the contracts they signed were completely legal and they had no intention of giving the homeowners anything they were asking for now.

So I thanked him and drove away, not having the heart to tell this poor, sweet guy that the carnage had just begun and his equity evaporation was just going to get worse over the coming several years. Best of luck to you and your Lantana Phase I neighbors, Bob.

The Welcome Mat is Out – OC Metro

This months OC Metro has a cover story talking about how “homebuilders are working hard to bring buyers in the door.

Some blame for the rapid appreciation is placed on speculators but I didn’t notice anything mentioning the suicide loans.

All the speculation had a variety of disruptive effects on the market, he says, including an “artificial demand” that fuels price increases, as well as “a less-engaged community.

“Neighborhoods get homes that sit empty until buyers can resell,” he says. “And that’s not good for (buyers) who are striving for a great place to live.”

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There are some quotes from a few of the builders, Taylor Woodrow, Centex, Standard Pacific, and Brookfield Homes, that are worth reading.

Forsum, whose firm offers homes ranging from the $200,000s in Corona and $600,000s in Buena Park to the multi-millions in Newport Coast, said that foot traffic at the company’s developments “has not really been the problem. It’s really a lack of urgency on the part of prospects – how to get them to buy.” So the firm has been offering some “targeted incentives” that range from mortgage help to design upgrades to a reduction in lot and view premiums – but not, he stresses “wholesale discounts.”

Those don’t appear necessary, “because things have picked up, and we’re very encouraged. There’s a market out there for sure, a demand by customers, and we’re in a position to give it to them. We can sell a clear and present value proposition.”

It seems like the builders don’t think they’ll have to lower prices any more. I’ve definitely noticed that foot traffic has increased since 2007 started (due to the price cuts). The quote above makes it sound like there are a lot of people looking but not necessarily buying. But then it says that things have picked up. So… what is the dealio?

News: "Lennar seeks cuts from subcontractors"

I found this gem thanks to Saving in LA on Lansner’s Blog. Full article at:

OC Register

Here are some snippets:

“The builder, one of the biggest developers in Orange County with 8,000 to 14,000 homes on the drawing board, began circulating letters and meeting with subcontractors earlier this month, seeking cuts that reflect lower home prices, said Jeff Roos, Lennar’s Southwestern U.S. regional vice president.”

“Lennar’s demand is the latest example of how falling home prices are sending ripples through the entire housing economy. The missive is at least the second Lennar has sent out since June seeking price cuts. And industry officials say most homebuilders are pressuring contractors for reductions in future bidding.”

” “It’s almost like asking your employees after they’ve done the work … to take a pay cut,” said Brad Diede, executive vice president of the California Professional Association of Specialty Contractors, with 500 member companies in the state. “It’s kind of an unjust tactic to ask for retroactive concessions.” “

Standard Pacific, Shea Out of Condo Projects

Here’s the link to the article: Orange County Business Journal

The link currently works but when I tried to access it from my email, it was asking me to pay. If you search for it in Google News, it should come up. But here’s the whole text anyways:


Posted date: 11/13/2006

Standard Pacific, Shea Out of Condo Projects

REAL ESTATE: Slowing market, lawsuits are factors

By Mark Mueller

Orange County Business Journal Staff

2851 Alton: Shea pulled out of 171-condo project
2851 Alton: Shea pulled out of 171-condo project

Standard Pacific Corp. and Shea Homes, two of Orange County’s largest homebuilders, have backed out of separate plans to build a combined 615 condominiums in Irvine.

It’s the first big example of homebuilders walking away from condo projects in the Irvine Business Complex, the 2,800-acre office and industrial area near John Wayne Airport, since the housing market began slowing earlier this year.

Irvine-based Standard Pacific had planned to build five condo buildings with 444 homes at 2323 Main St. The 10-acre site is at the corner of Main Street and Von Karman Avenue and is home to shoemaker American Sporting Goods Corp., which is moving to Aliso Viejo.

Shea Homes, part of Walnut-based J.F. Shea Co., was looking to build 171 condos at its 2851 Alton Parkway project at the corner of Alton Parkway and Murphy Avenue.

Both builders stepped back from the projects in recent weeks, according to real estate sources.

The condo projects still could move ahead under different owners.

Standard Pacific no longer is under contract to buy the Main Street land. The property’s owners are said to be in talks to sell the land to someone else.

Shea’s Alton Parkway project has shifted hands to Costa Mesa-based homebuilder Warmington Group, according to sources.

The moves by Standard Pacific and Shea come amid a sluggish housing market that has some builders looking to shed land they once planned to build on.

Local home sales in the past six months have been off roughly 30% from a year earlier.

Given the housing slowdown, building in the Irvine Business Complex isn’t as attractive as it used to be.

Homebuilders there face opposition from area businesses worried about homes near their operations and neighboring cities concerned about traffic.

About 40 housing projects totaling about 14,000 homes are on the books for the Irvine Business Complex. Roughly half of those projects have been approved or are under construction.

The 2323 Main St. project, which received City Council approval in August, has seen the brunt of the opposition as of late.

Drug maker Allergan Inc., one of the biggest businesses in the area, and Deft Inc., a maker of finishes and coatings, have sued Standard Pacific and the city to try and halt development.

Newport Beach and Tustin joined the litigation over 2323 Main St., out of concern for increased traffic and environmental issues stemming from the condo development.

The two cities also have filed a separate lawsuit against a 290-unit apartment project planned at the intersection of Jamboree Road and Alton Parkway by Avalon Bay Communities Inc. of Newport Beach.

Officials from Standard Pacific and Shea declined to comment on their decisions to back away from the two projects.

The uncertainty surrounding the lawsuits were a likely factor, along with questions about the demand for homes, sources said.

Another factor that could be weighing on developers: increased development fees in the Irvine Business Complex.

They now stand at about $42,000 per home to pay for road and other improvements in the area.

For the homes that were planned at 2323 Main St., that would mean a city bill of $19 million, about 20% higher than a year or so ago.

Standard Pacific and Shea have been among the county’s most active homebuilders. The two sold a combined 824 homes here last year, most at traditional housing developments.

Each has had mixed results with redevelopment projects.

In August, Shea Homes pulled out of early plans to build a 573-home development in Santa Ana that included a 24-story condominium tower. The company reportedly withdrew its proposal due to rising construction costs and a desire to focus on low-rise homes.

And in Los Angeles, Standard Pacific recently backed out of a $34 million condo conversion project near Union Station after slow sales. The homes are being turned back into apartments.