Unexciting Exclamations!!!!!

Inventory as of 17th February, 2013: 2-1-5

In December, I wrote about the "Campaniles of Northpark Square". It was about two identical campanile properties listed for around $420/SF. Two different Realtors represented the properties- one put decent pictures with a decent listing information, while the other took it easy with grainy pictures and a so-so property description. Since both properties were identical, even though I wrote a blog sharing my displeasure about the sub-standard listing information (given the amount of money involved in the transaction if it were to sell), I didn't think the listing information mattered so much. But guess it does.

14 Longvale closed on January 31st at $815,000.
24 Spyrock is still on the market, listed at $814,999 with additional pictures, and property description written primarily to cater to a teenage audience with multiple exclamation marks, and the legendary line "upgrades are too many to mention".  Pity, teenage children that "get" the description aren't the primary decision makers.

46 Appleglen, Irvine CA 92602

Good pictures? Check.
Good descriptions? Check.
Listing Price: $745,000
Property Type: Single Family Residence
Beds/ Bath: 4 Bedrooms/ 2.5 bathrooms
Area: 1900 SF
Price/ SF: $392/SF
Mortgage: $2,718
Property Tax @ 1.0593: $657
Mello Roos: $106
Fixed monthly expenses: $3481

For around $352/SF, we still have 12 Proclamation Way on the market for 669 days and counting. Going by the Realtors notes on the bottom of the listing, the property is available for showing, and no one has anything negative to say about it.

Good pictures? Check.
Good listing description? Check.
Good pricing? Check.
Well staged? Check.

 

What's stopping this place from selling?
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Astute Observations

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