One of the most poignant songs about the frustration and disappointment of unrequited love is Bonnie Raitt’s “I Can’t Make You Love Me.” With a little retooling of the lyrics, it could be equally expressive of the frustration and disappointment of failing to sell a home.
Bring down the price, bring down the rent
Let me pay back, the money I was lent
Forclose on me, for all of my buys
Just help me close, please qualify — please qualify for me
Cause I can’t make you buy me if you don’t
I can’t make a good deal, I owe too much on my note
I’m near a park, with beautiful flowers
I’ll go way down on price, I’ll re-tile the shower
but you won’t, no you won’t
Cause I can’t make you buy me if you don’t
I’ll close my eyes, then I won’t see
The fall of the market all around me
Foreclosure will come and I’ll do what’s right
I’ll borrow ’til then, to the very last night
And I will give up this fight
Cause I can’t make you buy me if you don’t
I can’t make a good deal, I owe too much on my note
I’m near a park, with beautiful flowers
I’ll go way down on price, I’ll re-tile the shower
but you won’t, no you won’t
Cause I can’t make you buy me if you don’t
I Can’t Make You Buy Me — IrvineRenter
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When the market turned up in the late 1990’s the balance of power in the market shifted. During the last decline, the buyers had an advantage. During the bubble the advantage went to the sellers. The seller’s market went on for so long and became so feverish that people have forgotten (or may never have known) what it was like to see buyers in control of the action. The purpose of this post is to re-educate buyers on how to behave in a buyer’s market.
Buyers have the Power
As a buyer, you must remember you are the one in control. You are the scarce commodity in the marketplace. The seller is one of many for you to chose from, and they are all desperate. They need you. You don’t need them. No matter who you buy from, you are going to leave all the other sellers disappointed because they are going to continue to be trapped in their homedebtor’s prison. You can’t please everyone, so focus on pleasing yourself.
Screw the Sellers
Don’t become concerned with the sellers needs, wants and problems. Does it matter to you if this house is their entire savings for retirement? Do you care if a sale below a certain price puts the seller into bankruptcy? If these issues matter to you, ask yourself this, “Would you give them money if you were not buying their home?” Unless you are running a charity, you should not care about the consequences of someone else’s financial decisions. They created their own problems, it is not your responsibility to solve it by overpaying for a house.
Pay the Lowest Possible Price
This may sound like common sense, but the behavior of knife catchers over the last couple of years shows otherwise. Don’t ask for or take any incentives, and pay your own closing costs. You are paying for this stuff, it is just buried in your loan. You will be paying interest on this purchase for the next 30 years, and you will be paying a 1% property tax on these costs for as long as you own the house. You are far, far better off lowering the price and foregoing the incentives and paying your own closing costs.
Use a Buyer’s Brokerage Like Redfin
Redfin and other buyers brokerage typically kick back 2% to you at closing. Work out a deal with them in advance where they will agree to take a 1% commission at the closing so you can lower the price by 2%. Again, you are paying taxes on the purchase price, so you want to make this as low as possible.
Your First Offer is Your Best Offer
This is the most counter-intuitive part of buying in a buyers market. Ordinarily sellers, or more accurately the seller’s realtor, try to create a sense of urgency to buy the house. They want you to think other people are looking, there is going to be a bidding war, you need to get your offer in today, etc. Remember, in a buyer’s market these ploys are all lies. You are the only buyer, and you can take as long as you want to buy the house. Your task in negotiating is to create a sense of urgency and panic in the seller. This is why you make your first offer your best offer.
Start with a bid at least 10% below asking price; however, it can be less if the most you are willing to pay is less. Lower your bid as follows:
- If you are actively bidding on the property, make your offers expire in 5 days. If you are still interested in the property resubmit a fractionally-lower offer after 7 days (make them sweat for 2 days.) Don’t make is so much lower as to lose consideration, but make it enough lower that the seller gets the message that they need to come to your price before it gets any lower.
- If the seller makes a counter offer, retract your offer and resubmit a lower one. Works the same as the time decay offer above. After you have lowered your offer a few times, the seller may panic and take your offer before it goes any lower. This is what you are after.
- Lower your offer $500 each time you speak with the seller’s realtor. Every time they communicate with you, they will pressure you to buy. Lower your bid each time they speak with you to send a message that their pressure is not working, and it is, in fact, hurting their client.
- Lower your offer $2,000 if the realtor uses one of the standard lies I mentioned above.
- If the realtor tells you there is another bidder on the property, immediately withdraw your offer and tell them to call you if it falls out of escrow with the other buyer. Since this statement from the realtor is almost certainly a lie, it will cause them to have to explain to their client why the only buyer around has pulled their offer.
Don’t Close the Gap
When the seller starts to counter-offer, it is very tempting to agree to their price to close the deal, particularly if they are below your original offer. Don’t do it. In a buyer’s market, the seller will come to you. You have the power. However, if they are below your original offer, and if you really, really want the house, you may raise your offer one time, but do not get closer than 1% to their counter-offer. The selling broker makes a 3% commission, and the realtor you have been dealing with probably makes 1.5%. By getting to within 1% of the seller’s counter-offer, the realtor can choose to give up part of their commission to make the deal. Since they are desperate as well, you should go ahead and squeeze them. A 1/2% commission is better than no commission.
After you have agreed on price
Just because you have reached agreement on the sales price does not mean you are finished making this deal the best it can be. Go through your inspection sheet and establish holdbacks for all repairs. Make the holdback amount 150% of the lowest qualified bid. Say you are doing this as an incentive for the owner to get this work done before move-in. Also, if there are decorative items you do not care for, use the same holdback procedure for these items. The time to get your granite tops is before you move in.
If you are really tough
For those of you with nerves of steel (and a desire to abuse your power,) I have a few additional suggestions for you:
- A week before closing, tell the seller or realtor you are considering pulling out of the deal because you have found another property you like. See if they offer you an additional discount.
- Three days before the closing, withdraw your offer and say you want an additional $1,000 off. Offer no explanation: You are only doing it because you can.
- Ask the seller to write you an emotional letter thanking you for purchasing their home. Send back the first one they give you saying they did not praise you enough.
Conclusion
Not everyone has what it takes to implement all of these price-busting techniques. However, the more of these you put into practice, the lower the price you will pay for the home you want. You will never see the seller or the seller’s realtor ever again. It does not matter if you offend them. In the end, they will be relieved you bought the house even if you made their lives hell in the process.
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As a buyer, it is time to be upbeat. There is a song that uniquely captures the joy of finding what makes you happy: Sade’s “Your Love is King.” If reworked, it also captures the joy of buyers in a buyer’s market.
Your cash is king,
Keep you in my bank.
Your cash is king,
never need to thank.
Your diamond ring,
round and round and round my head.
Wiping all the debt from me.
It’s making my soul sing.
Having the very best of things.
I’m crying out for more.
Your cash is king,
Keep you in my bank.
Your cash is king.
You’re the ruler of my account.
Your diamond ring,
round and round and round my head.
Wiping all the debt from me.
It’s making my soul sing.
I’m crying out for more.
Your cash is king.
I’m spending more, I’m spending.
You’re making me rich, inside.
Your cash is king,
Keep you in my bank.
Your cash is king,
never need to thank.
Your diamond ring,
round and round and round my head.
Wiping all the debt from me.
It’s making my soul sing.
Having the very best of things.
I’m crying out for more.
Wiping all the debt from me.
It’s making my soul sing.
I’m crying out for more.
Your cash is king.
This is no bad debt
This is no sad and sorry dream.
This is no bad debt
Your cash…
your cash is real… gotta keep you in my bank,
never, never need to part,
spend me.
Never letting go,
never letting go,
never going to give it up.
I’m spending,
you’re making me rich…
Your Cash is King — IrvineRenter
